SAIS 2013 - Part 6




The conclusion, this brings us to the end of our 2013 SAIS project report. Like with any good novel you have a beginning, a middle and an end. And we believe that the end is just as, if not more important than a flashy beginning. To conclude the book we left the readers with a quote by Successories, "You cannot discover oceans unless you have the courage to leave the shore".

We made the end seem cinematic in our approach where one can follow the unfolding squares parting from the SAIS logo and watch them transform themselves into what finally becomes the iconic paper bird used for this years theme. The back pages when folded out show the transformation taking place and seamlessly brings you back to the very start of the book. The motivation for this came about as we wanted to leave the viewer craving with new eagerness to approach their thinking from a creative perspective and not let that thought slip away after closing the book.

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